How can encourage consumers to buy more French butter?
CNIEL wanted a campaign that would increase the consumption of French butter with improving the level of knowledge for using French Butter. This campaign goal was positioning French butter as a premium product using “The ultimate in gastronomy” and educated consumers about “Differentiate” against other imported butters and other fats such as plant-based.
Vive la Flavor!
Branding, Concept Design, Art Direction, Illustration
Ad Creation
 |  |
|---|---|
 |  |
 |  |
Social Media
-
Increase the SM community on FB/IG.
-
Educate & engage with followers.
-
Inspire foodies, professional chefs and at-home chefs alike with recipes, tips & tricks.
-
Drive traffic to the website & store locator.
Influencer Kit
-
Branded kits focused on the ease of creating homemade herb butter compound and other simple and shareable recipes to elevate the flavor of any dish.
-
The branded kits will be especially made for a selection of influencers, editors and professional chefs.