NYP wanted to raise awareness of the first Mobile Stroke Treatment Unit in East Coast, basically an ambulance crammed with high-tech imaging and treatment equipment and specialists that goes straight to the victim’s home. Complex technology, but a simple idea: instead of waiting until you get to the hospital, have the hospital come to you. Visual sleight-of-hand and intricate CGI brings the idea to life. This campaign won the Gold at the Healthcare Advertising Awards and Bronze for Healthcare Marketing Impact Awards.